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My Business Experience > Advertising

Within the Advertising industry I directed teams of people that serviced interactive clients, leading clients from concept through launch, turning interactive ideas into profitable business components. As an Interactive Account Supervisor, specialties included strategy, branding, technology, Internet branding, ecommerce, Internet marketing and ebusiness.


  • Lead strategy, branding and technology services supported by project management and client services staff
  • Worked within collaborative, client-centered teams delivering superior results within interactive media
  • Oversight of overall growth and development of accounts
  • Periodically reviewed account status and maintained client contact commensurate with needs
  • Met profit goals on accounts
  • Prepared annual forecasts and subsequent adjustments in budgets
  • Ensuring sound planning, good service, and a solid relationship with clients
  • Maintained a high level of performance by the account teams and other agency personnel
  • Led and participated and in the presentation to client of plans and significant interim milestones
  • Acted as first point of approval on expense accounts, travel plans, vacation schedules, cash advances, and other routine requests by account people in group
  • Approved "write-offs" and adjustments on billing
  • Arranged policy meeting with client contacts at suitable intervals
  • Communicated and implemented agency policies, procedures, and directives
  • Collected past due invoices and billing action on jobs more than 90 days old
  • Informed management of status of accounts, problems, plans, meetings, and arranged for involvement of management at key times
  • Organized and participated in review and pre-planning sessions internally and with clients

Principal Clients & Brands

  • Briggs and Stratton
  • Bridgestone Firestone
  • Tenneco
  • US Bank
  • Robert W. Baird