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eCommerce Director


As Director, responsibilities include analyzing, reviewing, recommending and building strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.
CE Marine Group , LLC, Milwaukee, WI
Marine Electronics Marketing Company
March 2010 to Present
Reports to: President, External Vendors/Partners
The Responsibilities of this position include:
  • Ownership and management of Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality
  • Ownership and management of Internet marketing including social media integration
  • Ownership and management of Technical Infrastructure
  • Ownership and management of SEO measurements and monitoring methodologies
  • Direct and manage internal and external teams
  • Provide SEO/SEM/PPC and Internet Marketing thought leadership, innovation and process improvement initiatives
To perform this job successfully, the individual should have a comprehensive understanding of:
  • Internet best practices and the impact that these have on SEO
  • Internet Marketing best practices that result in customer acquisition, retention and growth
  • Managing and directing website Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, and Functionality efforts to positively impact eCommerce efforts
  • Degree in Marketing with Online Marketing experience
  • 5 – 10 years experience managing websites
  • Ability to specify technical changes to technical/development teams
  • An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
  • Experience with PPC - Management of Pay per click programs
  • Backlinking: can demonstrate successful link building campaigns that result in the acquisition of large volumes of inbound, high quality links
  • Experience with web analytics tools (Urchin, Webtrends, Ominiture)
  • Experience using a CMS and an understanding of the impact they have on SEO
  • Knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
  • Outstanding customer service skills
  • Ability to work independently and within a team environment
  • Strong independent decision-making, organizational, planning and problem-solving skills