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My Business Experience > Sales and Marketing

My sales and marketing experience includes developing a solid understanding of customers, markets, branding, the sales process, proposal writing, product offerings, promotion, distribution channels, pricing and customer service.

  • Designed and implemented marketing programs within a retail and business to business marketing environment relating to sales, pricing, new products, promotion, distribution, and customer retention
  • Actively pursued and exceeded Internet sales goals
  • Generated and applied a customer database within direct mail programs targeting specific customer segments
  • Generated successful client proposals using a consultative approach to selling
  • Prospected and developed relationships with new customers
  • Generated add-on business with customers
  • Sold, supported, and serviced microcomputers to business clients
  • System sales and consulting to managers of small businesses
  • Successful client management has resulted in repeat business
  • Used business knowledge to effectively lead client branding teams
  • Created print advertisements and direct mail pieces
  • Generated and analyzed marketing reports obtained by querying Customer Information Files
  • Conducted competitive analysis
  • Presented oral and written business evaluations to Executive Management and principals of key commercial accounts
  • Identified and collected materials from clients
  • Monitored and effectively utilized co-op advertising dollars
  • Prepared product analysis reports
  • Organized and maintained a marketing information system
  • Actively involved in pre/post sales support and corporate representation
  • Constructed a system to determine customer profitability