My Business Experience > Sales and Marketing
My sales and marketing experience includes developing a solid understanding
of customers, markets, branding, the sales process, proposal writing, product offerings, promotion,
distribution channels, pricing and customer service.
- Designed and implemented marketing programs within a retail
and business to business marketing environment relating to sales,
pricing, new products, promotion, distribution, and customer retention
- Actively pursued and exceeded Internet sales goals
- Generated and applied a customer database within direct mail
programs targeting specific customer segments
- Generated successful client proposals using a consultative approach
to selling
- Prospected and developed relationships with new customers
- Generated add-on business with customers
- Sold, supported, and serviced microcomputers to business clients
- System sales and consulting to managers of small businesses
- Successful client management has resulted in repeat business
- Used business knowledge to effectively lead client branding
teams
- Created print advertisements and direct mail pieces
- Generated and analyzed marketing reports obtained by querying
Customer Information Files
- Conducted competitive analysis
- Presented oral and written business evaluations to Executive
Management and principals of key commercial accounts
- Identified and collected materials from clients
- Monitored and effectively utilized co-op advertising dollars
- Prepared product analysis reports
- Organized and maintained a marketing information system
- Actively involved in pre/post sales support and corporate representation
- Constructed a system to determine customer profitability
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Milwaukee, Wisconsin 53211