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My Business Experience > e-Business/E-Commerce

My eBusiness/eCommerce experience includes strategy, branding, technology implementation, Internet branding, ecommerce and Internet marketing including Search Engine Optimization (SEO), Search Engine Registration and management of pay-per click programs.

  • Developed e-Business strategies for companies by working closely with business unit leaders to transform their businesses
  • Developed business cases, financial impact analyses, risks, & roll-out plans and budgets for e-business projects
  • Analyzing the effectiveness of current business operations and recommended technology solutions based on new technology and market competition
  • Worked with management to help execute the firm's e-business strategy
  • Supported site objectives and strategies through site marketing, promotion, and other communication activities, both internal and external
  • Developed and managed all site search engine registration and optimization, startegies, online sponsorships and promotions
  • Optimized campaign performance utilizing best industry practices in online marketing within budgetary constraints
  • Employed all forms of online media optimization for targeted campaigns to multiple targets, including search, portal and media sites
  • Managed advertising and promotions programs designed to acquire new and existing customers through lead generation from direct response online media
  • Worked with business units to improve, develop and advocate new promotional opportunities
  • Worked closely with Communication, Marketing and Training Departments to develop and conduct communication, marketing and training campaigns across its business units regarding the WebSite's content and functionality
  • Maintained brand integrity through all program execution
  • Managed all research relationships and initiatives on both internal and external research
  • Continuously endeavored to improve user's complete online experience
  • Conducted competitive analysis
  • Supervising team development efforts including content, designs, and site architecture
  • Worked closely with business units and database groups for WebSite behavior reporting, tracking, analysis, and optimization
  • Worked closely with internal business units, web team, agency, third party, and internal graphic resources for successful development and implementation of marketing programs
  • Updated business units, senior management and marketing teams on program results through quantitative and qualitative reportage and analysis
  • Acted as liaison between IT, outside vendors, project managers and development staff for development and maintenance of the websites
  • Managed budgets, tracking & administration of programs costs and internal processing
  • Supervised the day-to-day e-commerce operations, maintenance, and performance measurement of the company website (internet and intranet)
  • Proactively kept abreast of Internet developments that affect industry to identify new Business Opportunities or Partners