My Business Experience > e-Business/E-Commerce
My eBusiness/eCommerce experience includes strategy, branding, technology implementation, Internet branding, ecommerce and Internet marketing including Search Engine Optimization (SEO), Search Engine Registration and management of pay-per click programs.
- Developed e-Business strategies for companies by working closely
with business unit leaders to transform their businesses
- Developed business cases, financial impact analyses, risks,
& roll-out plans and budgets for e-business projects
- Analyzing the effectiveness of current business operations
and recommended technology solutions based on new technology and
market competition
- Worked with management to help execute the firm's e-business
strategy
- Supported site objectives and strategies through site marketing,
promotion, and other communication activities, both internal and
external
- Developed and managed all site search engine registration and
optimization, startegies, online sponsorships and promotions
- Optimized campaign performance utilizing best industry practices
in online marketing within budgetary constraints
- Employed all forms of online media optimization for targeted
campaigns to multiple targets, including search, portal and media
sites
- Managed advertising and promotions programs designed to acquire
new and existing customers through lead generation from direct
response online media
- Worked with business units to improve, develop and advocate
new promotional opportunities
- Worked closely with Communication, Marketing and Training Departments
to develop and conduct communication, marketing and training campaigns
across its business units regarding the WebSite's content and
functionality
- Maintained brand integrity through all program execution
- Managed all research relationships and initiatives on both internal
and external research
- Continuously endeavored to improve user's complete online experience
- Conducted competitive analysis
- Supervising team development efforts including content, designs,
and site architecture
- Worked closely with business units and database groups for WebSite
behavior reporting, tracking, analysis, and optimization
- Worked closely with internal business units, web team, agency,
third party, and internal graphic resources for successful development
and implementation of marketing programs
- Updated business units, senior management and marketing teams
on program results through quantitative and qualitative reportage
and analysis
- Acted as liaison between IT, outside vendors, project managers
and development staff for development and maintenance of the websites
- Managed budgets, tracking & administration of programs costs
and internal processing
- Supervised the day-to-day e-commerce operations, maintenance,
and performance measurement of the company website (internet and
intranet)
- Proactively kept abreast of Internet developments that affect
industry to identify new Business Opportunities or Partners
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