RSS Feeds  View Mayer, David's profile on LinkedIn
| More 

Digital Account Director


As Account Director, through consulting excellence and project management lead strategic account direction to deliver high quality e-business strategies, solutions, tools and services to clients which enable them to achieve their Digital and Internet Marketing objectives.
Actively consult with clients regarding SEO, SEM, UX, IA, PICS DSS, Content, audience segmentation, technology selection and other issues and challenges confronting businesses pursuing a digital strategies to drive traffic, increase conversion, increase average order size and visitor loyalty.
Northwoods Software Development
Milwaukee WI
Closely held Internet Technology Company
Reports to: President, External Vendors/Partners
The Responsibilities of this position include:
  • Manage overall agency /client relationship providing strategic input while guiding teams towards the achievement of client objectives
  • Create effective digital strategies and work collaboratively with the planning and creative teams to develop and execute digital strategies
  • Manage program execution and financial performance while ensuring that overall strategy is sound and on point
  • Build teams, think strategically and develop successful client-agency relationships
  • Establish rapport and maintain long-term relationships with client champion and executives
  • Ensure tactical alignment with stated goals, objectives and strategy
  • Prioritize & set expectations on key deliverables
  • Utilize sound project management processes and tools to instill project management discipline and work collaboratively with other team members
  • Effectively manage projects to deliver on Cost, Quality, and Timing targets
To perform this job successfully, the individual should have a comprehensive understanding of:
  • Internet best practices and the impact that these have on clients
  • Internet Marketing best practices that result in customer acquisition, retention and growth
  • Managing and directing website Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, and Functionality efforts to positively impact busines efforts
  • 5 – 10 years experience managing websites
  • Ability to specify technical changes to technical/development teams
  • An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
  • Experience with web analytics tools (Urchin, Webtrends, Ominiture)
  • Experience using a CMS and an understanding of the impact they have on SEO
  • Knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
  • Outstanding customer service skills
  • Ability to work independently and within a team environment
  • Strong independent decision-making, organizational, planning and problem-solving skills