eCommerce Director

Role:

As Director, responsibilities include analyzing, reviewing, recommending and building strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.

Employer:

CE Marine Group , LLC, Milwaukee, WI
Marine Electronics Marketing Company
March 2010 to Present
http://www.cemarine.com

Reporting:

Reports to: President, External Vendors/Partners

Responsibilities:

The Responsibilities of this position include:

Ownership and management of Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality
Ownership and management of Internet marketing including social media integration
Ownership and management of Technical Infrastructure
Ownership and management of SEO measurements and monitoring methodologies
Direct and manage internal and external teams
Provide SEO/SEM/PPC and Internet Marketing thought leadership, innovation and process improvement initiatives

Qualifications:

To perform this job successfully, the individual should have a comprehensive understanding of:

Internet best practices and the impact that these have on SEO
Internet Marketing best practices that result in customer acquisition, retention and growth
Managing and directing website Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, and Functionality efforts to positively impact eCommerce efforts
Degree in Marketing with Online Marketing experience
5 – 10 years experience managing websites
Ability to specify technical changes to technical/development teams
An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
Experience with PPC - Management of Pay per click programs
Backlinking: can demonstrate successful link building campaigns that result in the acquisition of large volumes of inbound, high quality links
Experience with web analytics tools (Urchin, Webtrends, Ominiture)
Experience using a CMS and an understanding of the impact they have on SEO
Knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
Outstanding customer service skills
Ability to work independently and within a team environment
Strong independent decision-making, organizational, planning and problem-solving skills