Advertising/Interactive Account Supervisor Job Description

Role:

Responsible for the agency/client relationship. Manage agency's resources to meet and exceed client's Internet needs. Provide team members with solid perspective and leadership in the development of superior Internet products. Responsible for the development, motivation, and training of team members.

Employer:

Laughlin/Constable - Milwaukee Wisconsin
$150 million Integrated Marketing Communications & Advertising Agency

Reporting:

Reports to: Vice President -Interactive Director
In-direct Reports: (2) Interactive Account Executives, Vendors

Responsibilities:

The Responsibilities of this position include:

Strategic client and agency advocate that is dedicated to the mutual success of both the client and the agency
Work with agency clients to develop Strategic Internet Based initiatives including strategic objectives and tactics
Work closely with clients to conform clients online & offline marketing strategies
Work with agency departments to assure consistency across entire client relationship. Work closely with internal agency divisions, web team, other agencies, third parties, and internal graphic resources for successful development and implementation of Internet based programs
Manage client internet advertising and promotions programs designed to acquire new and existing customers through lead generation from direct response online media
Work closely with clients for Web Site behavior reporting, tracking, analysis, and optimization
Manage budgets, tracking & administration of program costs and internal processing
Promotes and sells agency services through direct client contact
Schedules calls and submits reports of activities
Responds to and presents responses to Requests for Proposals
Identifies prospective customers and compiles information on competitive products

Qualifications:

To perform this job successfully, the individual should have a comprehensive understanding of:

7- 10 years experience with: Direct response marketing where sales/accounts were primary goals
Reporting, analysis and budgeting
Online marketing, advertising and brand management
Management of multifaceted direct response marketing programs
Creativity
Strong written/oral communication skills
Ability to present
Organizational skills
Ability to adjust to constantly changing priorities.