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Vice President - e-Commerce Job Description

 

Role:
As VP of eCommerce, responsibilities included defining and executing the eCommerce vision and branding and marketing strategy which was used to help to shape the overall brand of the firm.
Employer:
Ziegler and Companies, Inc., Milwaukee Wisconsin
$100 Million Full Service Brokerage
October 2001 to January 2006
Reporting:
Reports to: Senior Managing Director – Technology (CIO)
Direct Reports: (1) Assistant Vice President – eCommerce, Vendors
Responsibilities:
The Responsibilities of this position include:
  • Works with the Executive Management team to define the corporate e-commerce strategy
  • Analyzes and assesses the effectiveness of all existing operations and current needs based on new technology and market competition
  • Works with the Business Units to improve, develop and advocate new promotional opportunities for Ziegler's products and services
  • Develops business plan and annual budget for e-commerce function. Supervises development efforts including content design and update
  • Acts as a liaison between IS department and outside vendors for development and maintenance of the web site
  • Oversees the day-to-day e-commerce operations, maintenance, and performance measurement of the company web site (internet and intranet.)
  • Directly supervises one employee, E-Commerce Content Editor, in the Marketing Department
  • Carries out supervisory responsibilities in accordance with the Ziegler's policies including planning, assigning, and directing work; appraising performance under Ziegler Rewards Program; rewarding and disciplining employees; and addressing complaints and resolving problems.
Qualifications:
To perform this job successfully, the individual should have a comprehensive understanding of:
  • Business planning and e-commerce strategy development
  • E-commerce business models and financial services industry (trends, competitors, distribution channels, customer base, promotion, and products)
  • Web technologies, web programming languages, web page design/layout, and web site performance measurement
  • College degree in computer science or a related field
  • 5-7 years of e-commerce experience Proven ability to develop/implement a successful e-commerce strategy in the financial services industry.