Vice President - e-Commerce Job Description
Role:
As VP of eCommerce, responsibilities included defining and executing the eCommerce vision and branding and marketing strategy which was used to help to shape the overall brand of the firm.
Employer:
Ziegler and Companies, Inc., Milwaukee Wisconsin
$100 Million Full Service Brokerage
October 2001 to January 2006
Reporting:
Reports to: Senior Managing Director – Technology (CIO)
Direct Reports: (1) Assistant Vice President – eCommerce, Vendors
Responsibilities:
The Responsibilities of this position include:
- Works with the Executive Management team to define the corporate e-commerce strategy
- Analyzes and assesses the effectiveness of all existing operations and current needs based on new technology and market competition
- Works with the Business Units to improve, develop and advocate new promotional opportunities for Ziegler's products and services
- Develops business plan and annual budget for e-commerce function. Supervises development efforts including content design and update
- Acts as a liaison between IS department and outside vendors for development and maintenance of the web site
- Oversees the day-to-day e-commerce operations, maintenance, and performance measurement of the company web site (internet and intranet.)
- Directly supervises one employee, E-Commerce Content Editor, in the Marketing Department
- Carries out supervisory responsibilities in accordance with the Ziegler's policies including planning, assigning, and directing work; appraising performance under Ziegler Rewards Program; rewarding and disciplining employees; and addressing complaints and resolving problems.
Qualifications:
To perform this job successfully, the individual should have a comprehensive understanding of:
- Business planning and e-commerce strategy development
- E-commerce business models and financial services industry (trends, competitors, distribution channels, customer base, promotion, and products)
- Web technologies, web programming languages, web page design/layout, and web site performance measurement
- College degree in computer science or a related field
- 5-7 years of e-commerce experience Proven ability to develop/implement a successful e-commerce strategy in the financial services industry.
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